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FederUnacoma: health safety and innovative marketing the “strong points” of EIMA International

The EIMA press conference of 23 July will be an opportunity to present the new platform for the Digital Preview, which will be held in November, and to provide details on the “traditional” edition set for February 2021. The technical features of the virtual EIMA and the prevention and safety protocols for the “physical” EIMA are the central themes of the conference, which will be streamed and followed by participants from all over the world.
The rendezvous in live streaming is on 23 July, presenting the EIMA Digital Preview, the event that will be held on a digital platform from 11 to 15 November. It will offer exhibitors and visitors a preview of the great agricultural machinery review that will be held at the Bologna exhibition complex from 3 to 7 February 2021. The EIMA Preview launch conference will take place online at 16:00, and it can be followed in every part of the world by means of simultaneous translation. It will reveal the platform’s technical features, the organization of the areas in the EIMA virtual world, the aesthetic solutions, and the overall architecture of the spaces available to the exhibiting companies. The latter will be able to present their product ranges in their own dedicated rooms, illustrate their technical innovations, and interact remotely with customers and businesspeople. All this represents a bridge to the “physical” edition of EIMA, which will be staged in February with its formidable parade of mechanical machinery, equipment and components, occupying the entire surface of the Bologna exhibition complex and attracting visitors from every continent. The press conference will also provide the most up-to-date data and information on the “traditional” EIMA. After the calendar shift made necessary by the health crisis, this will be the first major event in agricultural mechanics for 2021, the first rendezvous for industry operators after the emergency blocked activities in Europe. The speakers – Alessandro Malavolti and Simona Rapastella, respectively President and Director General of FederUnacoma – will focus on the health issue, illustrating all the precautionary measures and safety protocols developed for the occasion. Since the beginning of the Covid emergency, the Federation has developed a very complex prevention system, even more rigorous than the standards set by national and international government and health authorities. Malavolti highlights that “the press conference of 23 July will be an opportunity to analyse the global market scenario. However, its central elements will be innovative marketing, the mix between virtual exhibition and real exhibition, and the measures for the health and safety of the attendees”. “We are convinced that the combination of the virtual event and the physical exhibition is the most effective formula for relaunching the agricultural mechanics sector – concludes the president of FederUnacoma – and we are working to ensure that the almost 2,000 participating companies can draw maximum benefits from the new formula in terms of image and business”.

Rome, 14 July 2020